CASE STUDY

DS PET CARE

How DS Pet Scaled to ₹10 Lakhs in Sales with SEO & Facebook Ads

📍 Client: DS Pet
 📦 Industry: Pet Food & Care
 🎯 Objective: Boost organic traffic, increase online sales, and improve digital visibility through SEO and paid ads
 📅 Timeline: Ongoing

🐶 About DS Pet:

DS Pet is a fast-growing pet care brand offering high-quality pet food and wellness products. With a growing number of pet parents shopping online, DS Pet wanted to solidify its digital presence and boost sales through organic and paid marketing strategies.

❌ The Challenge:

Despite having a good product range, DS Pet was struggling with:

  • Low visibility on search engines
  • Minimal organic traffic and few inbound leads
  • Inconsistent online sales
  • No prior ad campaigns to drive immediate purchases

In a highly competitive niche, they needed to stand out and attract loyal pet owners actively searching for quality pet products online.

💡 Our Strategy:

We implemented a dual-channel growth plan to drive both long-term organic growth and short-term paid results.

🔍 SEO Strategy:

  • Keyword Research: Identified high-intent keywords like “natural dog food,” “premium cat food,” and “pet food online India”
  • On-Page SEO: Optimized product pages, meta tags, alt texts, and internal linking
  • Technical SEO: Improved website speed, mobile responsiveness, and structured data
  • Content Strategy: Published educational blog posts and SEO-focused landing pages
  • Local SEO: Optimized Google Business Profile to boost visibility in nearby regions

📈 Result: ₹9,00,000 in organic sales within months of SEO implementation

📣 Facebook Ads Strategy:

  • Audience Targeting: Pet owners by behavior, interests, and location
  • Ad Creatives: Scroll-stopping product visuals and video reels showcasing benefits
  • Campaign Objectives: Sales and product catalog campaigns for retargeting and prospecting
  • Landing Pages: Optimized mobile landing pages with clear CTAs

💥 Result: ₹1,00,000 in paid sales from an optimized Facebook Ads funnel

🚀 Final Results:

✅ Total Revenue Generated: ₹10,00,000+
 📊 ROAS: 10x on Facebook Ads
 📈 Traffic Growth: Substantial rise in organic and paid visitors
 🔎 Search Visibility: Ranking on Google for 25+ relevant keywords

🐾 The Impact:

By combining a strong SEO foundation with highly targeted Facebook Ads, DS Pet became more visible to pet owners, grew its sales exponentially, and established itself as a trusted name in the online pet care market.

Transforming Tanya Dance & Music School’s Brand & Social Media Presence

📌 Client: Tanya Dance & Music School
 🎵 Industry: Dance & Music Education
 🎯 Objective: Boost organic reach, enhance brand presence, and increase student footfall
 📍 Location: Jaipur
 🗓 Campaign Start: April 2024

🎭 About Tanya Dance & Music School:

Tanya Dance & Music School is a vibrant institution nurturing talent in classical and contemporary dance and music. Despite having a decent online following—1,000 Instagram followers and 8,000 on Facebook—they weren’t getting results even after working with two prior agencies.

That’s where we stepped in with a complete digital makeover.

❌ The Challenges:

  • No cohesive branding or visual identity

  • Social media pages lacked engagement and consistency

  • Previous agencies delivered poor ROI and content strategy

  • The school needed real-world impact—more students and recognition

💡 Our Strategy:

We focused on rebranding, content creation, and viral reach to turn things around:

🎨 Brand Identity Revamp:

  • Created a modern, elegant logo

  • Chose vibrant yet classy brand colors and matching fonts

  • Built a visually unified social media profile that communicated trust and energy

📲 Social Media Strategy:

  • Consistent, platform-specific content for Instagram and Facebook

  • Reels and posts highlighting performances, student journeys, and cultural moments

  • Hashtag research and geo-targeting to amplify local reach

  • Encouraged user-generated content and community engagement

📊 Results:

📈 Instagram Followers Gained: +3,500
 📘 Facebook Followers Gained: +18,000
 🎥 Viral Reels: 2–3 reels crossed 100k+ views
 🤝 Collaborations: Influencer collabs and local artist partnerships
 ✨ Impact: Significantly increased footfall, brand recognition, and local word-of-mouth
 🎨 Branding: Custom logo design, consistent visual identity

💬 Client Feedback:

“We had almost given up on digital marketing. Your team not only changed how we looked online but brought in real results. This was the transformation we were waiting for!” – Tanya, Founder

🎯 Conclusion:

Through strategic branding and content that truly connected with the audience, we helped Tanya Dance & Music School go from overlooked to unmissable. This project stands as a testament to the power of authentic creativity and consistent execution in the digital space.

How MRC Chair Achieved ₹2.5 Lakhs in Sales with SEO & Facebook Ads

🧾 Client: MRC Chair
 🏢 Industry: Office Furniture
 🎯 Objective: Boost organic traffic and drive online sales through SEO & Facebook Ads
 📅 Campaign Duration: Ongoing

 

 

🪑 About MRC Chair:

MRC Chair is a premium office furniture brand known for its ergonomic chairs, including their signature Executive Chairs and Maharaja Chairs. Despite having a quality product line and a functional website, the brand struggled with low visibility and limited online sales.

They partnered with us to increase their organic search rankings and generate direct sales through strategic digital marketing.

 

 

❌ The Challenges:

  • Low visibility on search engines

  • Poor targeting of relevant keywords

  • No history of digital advertising

  • Needed sales traction without high ad spend

 

 

💡 Our Strategy:

We executed a two-pronged approach combining powerful SEO tactics with high-converting Facebook ads:

 

 

🔍 SEO Implementation:

  • Keyword Research: Targeted high-intent terms like “Executive Chair” and “Maharaja Chair”

  • On-Page Optimization: Improved metadata, product descriptions, and image alt tags

  • Content Strategy: Created keyword-rich product pages to enhance discoverability

  • Technical Fixes: Optimized site speed and mobile experience

🟢 Result: ₹1,50,000+ in sales generated from organic traffic alone

 

 

📣 Facebook Ads Strategy:

  • Campaign Objective: Conversion-focused campaigns targeting professionals and business owners

  • Ad Creatives: Clean, product-focused visuals with clear USPs and offers

  • Ad Spend: ₹9,730

  • Sales from Ads: ₹98,000 from just 3 high-ticket orders

 

 

📊 Results at a Glance:

🧾 Organic Sales (SEO): ₹1,50,000+
 💳 Sales from Facebook Ads: ₹98,000
 💰 Total Revenue: ₹2,48,000+
 📈 ROAS (Paid Ads): 10X+
 🔝 Search Engine Ranking: Ranked for major keywords like Executive Chair and Maharaja Chair

 

 

✅ Impact:

MRC Chair went from being digitally underrepresented to generating high-value sales consistently. With improved visibility on Google and effective use of paid ads, the brand is now positioned for long-term growth and online dominance in the office furniture segment.

 

 

✨ Key Takeaway:

 

When SEO and Facebook ads work together, they don’t just increase traffic—they generate serious revenue. MRC Chair is a proof that even niche, high-ticket products can thrive with the right digital strategy.

How We Delivered 586 High-Quality Leads for Renatus Supplements

🧾 Client: Deepak Dhama – Renatus
 🏥 Industry: Nutrition & Wellness Supplements
 🎯 Objective: Generate high-quality leads for a health supplement targeting multiple health concerns
 📍 Location Focus: Rajasthan
 📅 Campaign Duration: Short-term performance campaign

🧬 About Renatus:

Renatus is a wellness brand offering nutrition supplements designed to improve overall health and wellness. Owned by Deepak Dhama, the brand was struggling to generate genuine leads despite trying multiple digital agencies. That’s when they approached us—with low expectations but high hopes.

Our goal was clear: deliver qualified leads at a low CPL, or we wouldn’t earn his trust (or business).

❌ The Challenges:

  • Previous agencies failed to deliver real, quality leads

  • Wasted ad budgets with little to no return

  • The client had lost faith in digital advertising

  • Needed instant yet reliable lead generation results

💡 Our Strategy:

We built a hyper-targeted lead generation campaign focused on building trust and quality engagement from the start:

📣 Facebook Ads Lead Generation:

  • Target Audience: Health-conscious adults in Rajasthan

  • Creative Strategy: Highlighted supplement benefits in easy-to-understand language

  • Form Optimization: Simplified forms to improve submission rate and filter low-intent users

  • Ad Types Used: Video ads, carousel creatives, and testimonials

🟢 Result: 85% of leads were qualified and ready for sales follow-up

📊 Results at a Glance:

📥 Total Leads Generated: 586
 💰 Cost Per Lead (CPL): ₹12
 ✅ Lead Quality: 85% deemed highly qualified by the sales team
 🤝 Client Satisfaction: Extremely satisfied—leading to extended collaboration discussions

✅ Impact:

This campaign restored Deepak Dhama’s confidence in digital marketing. By delivering results where others failed, we proved that with the right targeting and execution, performance marketing works—even in the competitive wellness industry.

✨ Key Takeaway:

The right strategy can turn skepticism into success. Our results for Renatus show that high-quality leads don’t require high budgets—just high precision.

How Posh Pankh Made ₹3 Lakhs in Revenue with Smart Digital Marketing

👤 Client: Posh Pankh
 🧵 Industry: Women’s Traditional and Ethnic Wear
 🎯 Objective: Establish a digital presence and drive initial sales
 📅 Timeline: 3 Months

🧕 About Posh Pankh:

Posh Pankh is a Jaipur-based women’s fashion brand offering a vibrant mix of traditional, ethnic, and fusion wear including coord sets, kurtas, and kurtis. While the brand had built a strong offline product line, they had not ventured into digital marketing in their first year.

Their goal was clear: generate sales and tap into the online fashion market—but they lacked the strategy and direction to make that happen.

❌ The Challenge:

  • No previous digital marketing efforts

  • Lack of clarity and confidence in online advertising

  • Needed to generate revenue quickly to justify online investment

  • No structured online customer acquisition funnel

💡 Our Strategy:

We created a focused 3-month campaign plan designed to bring in revenue fast and build a scalable foundation for long-term digital growth.

📣 Paid Ads Strategy:

  • Product Highlight Campaigns: Promoted best-selling kurtas and coord sets using high-converting creatives

  • Audience Targeting: Focused on fashion-forward women aged 22–40 across Tier 1 and Tier 2 cities

  • Platform: Facebook & Instagram Ads

  • Creative Strategy: Used a mix of studio-shot product visuals and UGC-style photos for authenticity

  • Conversion Funnel: Set up retargeting ads for add-to-cart and product viewers to bring them back for purchase

🚀 Results:

💰 Revenue Generated: ₹3,00,000+
 💳 Ad Spend: ₹71,000
 📊 Return on Ad Spend (ROAS): 5X
 📈 Digital Presence: Strong online visibility and growing customer base

👑 The Impact:

Posh Pankh transitioned from zero digital activity to becoming a profitable online brand in just three months. The team now understands the power of strategic marketing and is continuing to scale with confidence.

✨ Final Takeaway:

With the right creative and ad strategy, even new brands can achieve fast, profitable growth online. Posh Pankh is now not just a clothing label—it’s a digitally empowered fashion brand.

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